Searching for good H1 JC General Paper model essays on Work? Are you looking for good full length and complete samples answers for this GP topic that is under Mass Media. Yes, you can start using the following examples to model for your upcoming Promos exams, or your eventual Cambridge – UCLES – SEAB GCE ‘A” level examinations (Syllabus: 8807)?
Fortunately, we have prepared a few full length model essay samples for this Advertising GP topic, for your perusal. Bookmark this page on your browser, so that you can return to us easily. (For more model essay answers, visit here.)
Q1: Consider the impact of advertising.
Advertisements are one thing that the world, or the industrialised part of the world at least, has in common. Countries from North America to India can boast of at least one form of them, from slick, multi-million dollar advertising blitzes to a simple billboard looming over a shanty town.
Advertising has ingrained itself so well into our lives that few can escape its influence. G.K. Chesterton once said: “Advertisements…(have been) more successful at brain-washing large masses of people than many of the great dictators of our time.” Well put, for what other aspect of life is more responsible for affecting us all psychologically than advertising? None.
While it may exaggerating a little to say that advertisements are responsible for creating lasting and dam aging complexes in our susceptible minds, the fact that every single human being who has come into contact with them has been influenced by them one way or the other, is undeniable. A simple advertisement pushing the claims of Skippy Peanut Butter can make a mother feel insecure and guilty. The jingle, which tunefully proclaims: “We love peanut butter, Skippy is the one. That’s what mummy gives us, for she’s a loving mum,” insinuates that the mother is cruel and hard-hearted if she does not rush out to buy the much-loved and chock-full-of-nutrition pea nut butter for precious children. This may sound a little far-fetched, but think of how sales of Brand’s Essence of Chicken shoot up during examination time. This is all due to the powerful impact that advertising has on our lives.
Advertising is primarily meant to attract as many customers as possible to buy or use the product or service offered, but at what price? The incessant bombardment of slick, appealing sales images has led many an unwary consumer to judge more and more by appearances. The emphasis is now on style, not substance. Consumers now purchase the product that is packaged in a more attractive manner, passing over other products of similar, or sometimes even superior quality, just because they do not look as appealing.
(recall your ad infinitum or ad nauseum experience of watching 2 or more ads on YouTube, each time you want to watch a video on that platform. Not forgetting the incessant advertising on Facebook, Google search engine, Instagram or IG, Pinterest, Quora, and even LinkedIn…)
This phenomenon has many worrying implications. A recent article in “USA Today”, an American periodical, stated that one of the major reasons Clinton won the Presidency was because he was more attractively pack aged (saxophone, blond wife, youthful looks and all) than older and more haggard-looking Bush. Among some of the reasons given for this prevailing emphasis on appearances was the impact that slick, glossy, stylish advertising has on the American population. So now you see how sinister advertising can be.
Many people claim that advertising is an extremely wasteful industry. To some extent this is very true. With out all that money spent on air-time, research, and hiring of expensive models to advertise products and services, we consumers would pay a much lower price for the things we buy. Also, think of the adverse impact excessive packaging has on the environment. Valuable re sources are used wastefully to make a product look just a little bit better, and end up in landfills or incinerators.
Advertising, a multi-million industry, provides a basic function for several thousand people world-wide: that is jobs. For every hundred people that advertisements manipulate there is one bread-winner or wage-earner. Advertising is not as simple as enticing consumers to purchase a product it has a significant impact on the economy too!
If advertising can have an adverse impact on many consumers, it can also have a positive effect on more discerning people. What else provides the valuable lesson – beware of cheats and deceivers – day in day out? Advertising is a constant reminder to be more wary of insufficiently backed claims and stylish deviousness. People who learn these lessons well can make more intelligent choices and decisions in all areas of their lives.
So we see that advertising, in all its forms, makes a gigantic impact on our daily lives. Who would have thought that advertising would have such a wide-reaching and lasting influence?
Q2: You have been to tasked to set up an exhibition. Discuss what would you choose to exhibit.
Frankly, I have always enjoyed reading comics and if given the opportunity, I would set up a comics exhibition consisting of daily newspaper comic strips, as well as comic books with their crime-fighting epics. Though certain people may feel that they are too mature to be reading comics and may even consider comics as worthless, I still feel that reading comics is a good habit and there are also many good reasons why they ought to be exhibited.
Firstly, comics are important and deserve to be exhibited because they are able to reflect the changing times of our world. During the First and Second World Wars, comics often depicted tales of derring-do into enemy territories as well as the intrusion of energy spies into the country. Characters like Captain America fought the Nazis and embodied the soldiers’ attitudes towards the war. During the Cold War period, the subject matter of the comics gradually evolved from actual battles on the battlefield to espionage involving modern technology like computers and laser beams. Communism was also an other main theme depicted during that time. Hence, I choose to exhibit comics because they are truly important as they chronicle the different periods of our world.
(Hey, all Avenger fans! We should just have an exhibition for the entire Marvel Cinematic Universe, aka MCU)
Comics are also important because they reflect the maturing of human society. In the 1940’s, the characters depicted in the comics were usually two-dimensional. The stories of Superman and Batman of that era always show them winning their battles over evil criminals. The superheroes of that era always get over their difficulties and triumph. However, beginning in the late 1960’s, the genre of comics began to evolve. The stories started to have more depth and far-reaching plots. Superman got engaged to Lois Lane and was also killed last year. Bat man broke his back and retired temporarily. The superheroes of our time are more mortal and down-to earth, than those of the 1940’s. The present superheroes reflect a time when human beings are more aware of their places in this world. We understand that everyone is born equal and everybody, including Superman, has their own problems. Hence, comics ought to be read by everyone and a good way of spreading the benefits of comic reading is by having an exhibition.
Another benefit of comics is that they deal with is sues plaguing humanity. Issues of racism, crime and. America’s Generation X are constantly being raised. Take the X-men for example, When the series first began, in the sixties the word “superhero” did not exist. Instead, these people with special powers were known as mutants, or X-men. The word “superhero” later came into being with the creation of Spiderman. The X-men consist of a group of mutants that are feared by their friends and families, who do not understand what they are. Besides fighting crime and villains, the X-men depict characters trying to find acceptance in a world that rejects them. Com pare these characters to refugees or perhaps that lonely. child in school, there certainly is a great similarity.
Furthermore, comics also depict today’s Generation. X. These young people are living in a time when culture is at a rock-bottom level and hope seems to be scarce. The readers of today’s era find the comic superheroes, besides fighting against crime, battling against odds for a better future, for love and for their own home and fam ily. The superheroes give a sense of purpose and duty to their readers. Hence, such great benefits must be enjoyed by more people around us and a way to do this is by holding an exhibition.
On top of that, comics serve to teach by satirising human behaviour. Take Garfield, for example. Its creator, Jon Davis, is actually satirising the “typical” fat American who lazes at home. Another comic script, “Born Loser,” shows that whatever one does is not always the best and defeat is part of human nature. Comics can also serve as a form of escapism, instead of drugs and alcohol. Therefore, comics are definitely what I would choose to put up for display if given the opportunity to do so.
In conclusion, to enable everyone to benefit from the reading of comics and most importantly, to enjoy reading comics, I would certainly choose comics as my exhibit.
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